MRKT5306

This course will provide a theoretical and applied understanding of the Internet marketplace necessary to adapt to dynamic changes while addressing skills needed to perform daily functions. Industry-specific strategic digital marketing topics designed to analyze consumer purchasing habits, attract and convert an interested audience, will be examined. Specific topics include analytics, SEO, advertising, social media, mobile and more. This 5000-level course is cross-listed with a 4000-level course and includes specific graduate course requirements which reflect appropriate deeper learning experiences and rigor in the higher-level course.